It also produces consumer electronics-most notably, Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.Īmazon has been criticized for customer data collection practices, a toxic work culture, censorship, tax avoidance, and anti-competitive behavior. It publishes books through its publishing arm, Amazon Publishing, film and television content through Amazon MGM Studios, including the Metro-Goldwyn-Mayer studio which acquired in March 2022. Īmazon also distributes a variety of downloadable and streaming content through its Amazon Prime Video, MGM+, Amazon Music, Twitch, and Audible units. It is the second-largest private employer in the United States. In 2021, it surpassed Walmart as the world's largest retailer outside of China, driven in large part by its paid subscription plan, Amazon Prime, which has close to 200 million subscribers worldwide. As of 2023, it is the world's largest online retailer and marketplace, smart speaker provider, cloud computing service through AWS, live-streaming service through Twitch, and Internet company as measured by revenue and market share. Īmazon has earned a reputation as a disruptor of well-established industries through technological innovation and "aggressive" reinvestment of profits into capital expenditures. Its acquisition of Whole Foods in August 2017 for US$13.4 billion substantially increased its footprint as a physical retailer. Its other subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market. It has multiple subsidiaries including Amazon Web Services (cloud computing), Zoox ( autonomous vehicles), Kuiper Systems (satellite Internet), and Amazon Lab126 (computer hardware R&D). Initially an online marketplace for books, it has expanded into a multitude of product categories, a strategy that has earned it the moniker The Everything Store. It is considered to be one of the Big Five American technology companies, alongside Alphabet (parent company of Google), Apple, Meta and Microsoft.Īmazon was founded by Jeff Bezos from his garage in Bellevue, Washington, on July 5, 1994. It has been often referred to as "one of the most influential economic and cultural forces in the world", and is often regarded as one of the world's most valuable brands. ( / ˈ æ m ə z ɒ n/ AM-ə-zon, UK also / ˈ æ m ə z ə n/ AM-ə-zən) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. LIGHT SYMMETRY is the measure of the distribution of light throughout the diamond determined by cuts and inclusions.Ī well-cut diamond features optimal proportions for equal light distribution.ĭerived from a diamond's cut proportions and data from Fonder Diamond's vast diamond inventory, Fonder Light Performance allows you to differentiate between sparkly and dull diamonds. SPARKLE refers to the flashes of white and coloured light that are visible as the diamond moves.Ī diamond with high Sparkle index will appear more alive with its dazzling display of white light and coloured flashes. The beauty of a diamond with Excellent Fire, is magical and mesmerizing to behold. It is the dispersion of white light into rainbow colours as the light bends through the diamond. When a diamond has outstanding Brilliance qualities, powerful white light is emanated from the diamond, thus making it look brighter than its actual colour grade.įIRE is also known as Light Dispersion. Fonder Light Performance grades a diamond's light performance based on 4 parameters: Brilliance, Sparkle, Fire and Symmetry.īRILLIANCE is also called Light Return the amount of white light that is returned to the table of the diamond.
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